"Bryan's genius is his ability to solve this critical divide by leveraging the two sides of his brain"

I had the pleasure of working with Bryan when he consistently took the most complex technologies and refined them into clear, compelling value propositions. This ability to bridge the gap between technical development and commercial strategy is truly his superpower. All too often, development organizations are engineering-driven, building products that miss the mark for sales, or they create the right products but can't effectively communicate their value to the market. Bryan's genius is his ability to solve this critical divide by leveraging **the two sides of his brain**. On the **technical side**, Bryan is an exceptional leader who inspires and guides development teams to achieve their best. While he was focused on developing advanced laser and imaging products, I saw him take on a separate project where he rescued an aged CRM. He optimized it into a valuable sales tool and drove its adoption, which directly impacted forecasting and sales KPIs. This demonstrated his command of methodologies like Sprints and his knack for ensuring a team's technical output is always aligned with business goals. He's the kind of leader who can stand in front of engineers and represent the voice of the customer, ensuring their work has real-world impact. On the **commercial side**, Bryan possesses an inquisitive curiosity about customer needs and challenges. He's an expert in marketing and sales enablement, able to translate even the most complex technical developments into unique competitive advantages. He can stand in front of a sales team and get them up to speed on what makes a product special, ensuring they have the tools to win deals. Bryan is the ideal **Fractional CTO** to drive product development, empower sales, and accelerate market growth. Put him in front of a room of engineers to represent customers and sales challenges, and he'll get them on board. Or, put him in front of a sales team to get them up to speed on the unique competitive advantages of even the most technical developments, and he'll get them on board. Either way, you win. 

Michael McElroy, 20+ Years in Animal and Human Health Industry | Marketing Strategist. Certified Digital Marketing Strategist, Competitive Brand Builder. Speaker. Sales Enablement.