Constructive
Interference
When multiple signals interact and combine in such a way that the resultant amplitude is stronger than the initial inputs
Fractional
CTO
Strategic leadership that identifies and bridges the gaps between your current technology development and future commercialization targets
What Does That Mean To You?
Constructive Interference combines often misaligned signals from the Technical and Commercial sectors into a unified, scalable business initiative
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Develop new and adapt existing Technology that is informed by your customers’ ever-evolving needs and your most effective sales/distribution channels​
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Empower your Commercial team with a product portfolio that “wins” and a tech stack that streamlines both new business generation and same-store growth​
Do These Challenges Sound Familiar?
a.
Growth has plateaued because technology was not built with the connectivity/cloud infrastructure/AI integration needed to scale (original technology, grown with add-ons, but doesn’t have the base architecture to be where it needs to in 5-10 years)
b.
Lead generation has slowed because the product offering message isn’t concise and repeatable (can be sold by a specialist, but not by the general sales team, and certainly not by a distribution partner rep)
c.
Same-store growth has not hit targets because the re-order infrastructure was not based on a flexible API that can be linked to multiple distribution channels (customers have to use YOUR tool to re-order, not THEIR tool they use every day)
d.
Recurring revenue (upgrades, extended service contracts) is not where it should be because the install/service/support data is not easily visible and clearly presented to the commercial team (often on disparate tech stacks)
Why Constructive Interference Works
What you get:
A clear technology roadmap and commercial implementation plan that are built IN UNISON, with a concise, consistent, consumable, and repeatable story that SELLS
​From a trusted partner:​​​
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Half nerd (Physics PhD), half commercialization expert
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A technology leader with 20 years of experience building, launching, and scaling technology products in the Human and Veterinary Health markets
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Without the full-time salary, benefits, equity requirements of an in-house CTO
Who Benefits the Most?
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Equipment manufacturers launching connected hardware and data platforms
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Service providers scaling operations, logistics, and sales systems across multiple regions
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Medical Device startups preparing for 510(k), ISO 13485, or FDA regulatory workflows
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Human health companies expanding into veterinary markets, or vice versa
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Teams struggling to align commercial and technical leadership
Together:
Turning Challenges Into Opportunities
a.
Fully scalable technology built with data connectivity, flexible cloud infrastructure, and cutting-edge AI
b.
Robust, repeatable commercialization machinery that provides a concise, consistent structure of the corporate story, with each product/tier aligned in the same direction
c.
A cloud-based, flexible API that enables integrations with all your customer’s existing platforms for easy re-ordering, with AI-guidance/suggestions
d.
A predictable, recurring, high-margin sector of your business with high capture rate at low human-resource cost
Your Business, Enhanced Through Dual Fluency
If you're reading this, your challenges live at the intersection of technology and commercialization…so does our expertise. Here are some foundational aspects of your business that might benefit from some Constructive Interference​​​​​​​​​​
Technical Principles
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​Hardware
Is your product built with compact, modular components: specialized hardware with optimized memory footprint and power consumption?
​​Firmware/Middleware
Do you employ real-time operating systems (RTOS) that streamline two-way data flow with simple APIs?
​Cloud Connectivity
Does your data flow automatically to a central cloud where it can be parse, AI-analyzed, and visualized by the right stake holders (internally and for your customer)?
​User Interface/Experience
Does your front-end software match user needs, for both quick and advanced use?
​Data Everywhere
Does your customer and user data flow to both technical and commercial endpoints securely?
Commercial Principles
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​Product Alignment
Do the products you build and services you offer support the sales story you tell?
​Integrations For Your Customers
Are your products flexible enough to integrate with platforms that your CUSTOMERS already use?
​Commercial Tech Stack Integration
Do your CRM, ERP, and Service/Support platforms communicate with each other, forming a unified commercial backbone?
​All Initiatives Supporting Revenue
Are your Regulatory, Quality, and DevOps systems nimble enough to support revenue directly?
​Portable ​Storytelling
Has your sales and marketing material been simplified enough to be told by everyone – not just a product specialist – in the same compelling story?
Engagement Options
b.
c.