Many modalities, one unified story

When Bryan arrived at MRM, they were the industry leaders in their niche: handheld, Super Pulsed Lasers, used both in-clinic and at home. The CEO had a vision to broaden their offerings to service a broader sector of their existing markets as well as to push into new ones. In doing so, the portfolio grew to include Thermal Imaging, Class IV lasers, TECAR, and Shockwave technology. While some view this as competing modalities that might cannibalize each other’s opportunities, Bryan crafted a coherent, consistent strategy that aligned MRM with every aspect of their prospects and existing customer's needs. 

Impact: this opened opportunities for “same store growth” as well as to expand the boundaries of MRM’s reach with growth from $8M-$12M.