Reducing the Complexities of Image Processing to Laymen

The technical scope of Image Processing in the Digital Radiography industry in far deeper than any sales rep or even end-user will ever need to know. Couple that with the subjective nature of image quality, and the under-regulated veterinary market and you are left with a sea of “fluff” and hand waiving. But when you see an image that the world’s best radiologists agree is better, you have to objectively describe the value differentiator and explain why consistency is the result. Bryan was able to distill these layers of signal processing into concise, repeatable talk tracks, that spread like wildfire throughout the industry. 

Impact: SmartDR and NEXT Equine systems became the fastest growing and highest grossing Digital Radiology in the history of the veterinary market.